The Logit Group’s consumer audience is a community developed for researchers by researchers; we understand the importance of profiling, segmentation and representative sample.
Whether your preferred methodology is online, phone or in-person, we have the experience to give you access to the insights you’re looking for.
Our genpop panel — Zamplia Surveys — is an online research community of more than 250,000 consumers, profiled against more than 100 different profiling points.
In addition, our multicultural panel — Ethnic Voice Accord (EVA) — is the leading provider of ethnic research in Canada, and has grown to include the opinions of more than 30,000 ethnic Canadians across the country.
We ensure that our consumer panelists and panels are continuously in the loop of new technology and methodologies, which means we can be more flexible than other panel offerings. In addition to ad-hoc projects, we can assist with trackers, recruit to community, app testing and much more.
Each of our panels are double-opt-in. This means that we collect and verify the contact information on all of our panels allowing for recontact projects, data appends and a variety of recruit to qualitative methods.
At Logit, we believe that the quality of consumer research data collected is paramount to our business, and always strive to ensure data quality meets or exceeds our clients’ expectations, as well as industry standards.
To learn more about our consumer research services, reach out to our bids team.
