Logit Congratulates 2022-23 BIPOC Scholarship Winners
The Logit Group is thrilled to announce the recipients of the 2022-2023 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program.
Extending Your CATI Reach
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Canadian’s want improvement in long-term care
A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount. September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]
Pandemic Quality Time for Americans
August 31, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time. With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a [...]
Americans unlikely to go beyond their job
• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft. • Although there is some [...]
Americans not optimistic about vaccine
Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]
Interviewing Respondents During Difficult Times
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
Top 5 Market Research Predictions for 2020
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, I’ve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
The Importance of a Blended Methodology
Jake Pryszlak explores how blended methodology combines qualitative and quantitative research for robust insights and improved data triangulation.