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Tag: masks

Canadians support making the wearing of masks mandatory in public places in their province.

The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus.
July 20, 2020
When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear support for the use of masks in efforts to contain the spread of COVID-19. Indeed, more than eight in ten Canadian residents (83%) indicate some degree of support, with most voicing complete support. Only one in ten (12%) express any opposition to the idea.
Across the country, there is a high degree of consistency in this view, although residents of Ontario and Quebec are most likely to express complete support for this concept. In contrast, support is less pronounced in Atlantic Canada with two in ten voicing some level of opposition to the idea. This is not surprising given the lower incidence of COVID-19 in that region.
Overall support for making mask-wearing mandatory is generally consistent regardless of age, gender or household income, although those aged 55yrs+ are most likely to voice complete support.
This survey was conducted online July 9-11, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
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For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Re-shaping Our Face-to-Face Protocols

The past several months has been a trying and disruptive period, both for our industry and the world.  As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research.

Since March, many of us in the research world have closely monitored the recommendations of both our government and medical experts.  Social distancing, disinfecting processes and general greater sense of awareness in public places have become the new norms.  As consumers and research participants emerge from self-isolation into the new world, it’s important to balance our research needs with the safety and peace of mind of participants.

Our ‘COVID19 Omnibus’ showed us that a majority of participants recognize the importance of sharing their opinions at this critical time, and largely feel that now is an appropriate time to participate in research. As research leaders, it is our responsibility to ensure that appropriate quality control & safety measures can both still be implemented.

As we transition back from the lockdown, it’s important to take the following steps to ensure the health and well being of not only respondents but also supporting employees as it pertains to in-person research.

In-Person Facility Best Practices:

To ensure the safety of all individuals participating in research at in-person facilities, it’s important to ensure the following conditions are met:

  • Sanitize the equipment and furniture before each shift
  • Have respondents do a temperature check at check-in
  • Ensure that mask & sanitizing/washing stations are available for respondents & staff
  • Have respondents sign a travel & symptom waiver before entering the interviewing area
  • Ensure that desks / chairs follow Social Distancing rules – minimum 6 feet apart
  • Utilize floor signs as reminder of social distancing rules
  • Limit the number of participants in a room at any one time – with a staggered entry
  • Reconfigure facilities to ensure proper distancing between respondents & staff
  • Use an electronic sign in and sign out for the respondent
  • No hand-outs, all concepts / hand-outs will be presented electronically
  • Product will be served in individual self-serve units only
  • If utilizing HUTs after in-facility interview– sanitized product containers should be placed in carry out bags for respondents to take home.
  • For HUTs without in-facility interview – respondents should be pre-screened by telephone/on-line before being mailed/couriered the product to their home in a sanitized container.
  • If client viewing is required, a second room with monitors or virtual monitoring should be utilized.

In addition to the safety of respondents, it’s also important to consider the health and well being of employees supporting the research. The following should be used as best practices when conducting research in person.

Staff Best Practices:

  • Measure and report staff temperature before coming in for each shift
  • E-mail/text a daily travel & symptom waiver before coming in for their shift
  • Wear masks and gloves where possible, always while at the facility
  • Sanitize/wash hands frequently and after every interview
  • Always maintain social distancing rules – minimum 6 feet apart
  • Sanitize tablets / computers after each interview
  • For product test – materials (plates, cutlery etc.) are one time use only

The post COVID-19 world will be a vastly different one for in person interviewing.  However, by following some of the best practices above we can ensure that both respondents and staff are able to conduct in person research in a safe and secure environment.

 


About Aref Munshi

Aref Munshi  

As Vice President, Sales & Research Services for The Logit Group, Aref Munshi’s main responsibility is managing existing clients. In his current role, his main responsibilities include managing existing clients, where he is a client advocate and research problem solver; he has been providing qualitative and quantitative support services to clients across the healthcare, consumer & business industries. With over 30 years of data collection experience, Aref’s strength is his holistic market research skill set.