Jay Thordarson: the next generation of qual

2022-11-16T16:51:49+00:00January 27, 2022|Quotes|

Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]

Aref Munshi on Embracing MRx Technology

2022-11-30T18:22:52+00:00December 9, 2020|Quotes|

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]