The Logit Group is your one-stop solution for qualitative project execution and management around the world. Dependability, time-saving and consistent first-class service is what you can expect when working with our global team of high-level professionals who have mastered the art of qualitative research. Logit has a strategic project feasibility [...]
Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]
Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]