How The Logit Group Uses AI for Smarter Surveys that Save Time and Money

Read time: 5 mins

Brand: "What do you think about our product?"

Consumer: "It's good."

Vague, one-dimensional responses like this compromise data quality. And when you’re paying premium rates for respondents, it doesn’t help that on a scale of 1-5, a 2 can not really be understood as different from a 3. Sure, this is frustrating, but these shallow answers waste your research budget and leave you explaining to clients why the insights aren't actionable. You need responses that actually tell you something meaningful—this is exactly why we built QuestionIQ, and here is what it can do for you.

Game-changing Engagement

When respondents provide surface-level answers like "I like the value," our system automatically follows up with targeted questions like "What aspects of the value stand out to you?" These intelligent probes create conversation-like interactions that respondents actually engage with because they're directly related to their specific answers. This is how we deliver qualitative-style depth within your quantitative framework without the traditional trade-offs of time, cost, or complexity.

Here's how it actually works: the platform identifies up to five distinct mentions within a single response and systematically follows up on each one. Built by researchers who understand online data collection challenges, the system knows when to probe deeper and when to move on. This targeted approach means you get richer data from every respondent without survey fatigue or abandonment issues.

Beyond Better Responses

Better responses are great, but this can lead to frustration with manual coding delays. Instead, we use AI to eliminate this operational headache entirely. While respondents provide better answers through our system, QuestionIQ simultaneously handles the coding that would normally happen after fieldwork completion. As responses flow in, our AI automatically codes them against your existing framework or builds one on the fly for new research territory. By the time your last respondent clicks "submit," the coding is complete, the data is clean, and you're ready for immediate analysis.

This is how we fundamentally change the speed of moving from fieldwork to insights delivery. When your clients are breathing down your neck for results and your next project is already queued up, being first to market with findings wins you the next contract. No more waiting weeks for manual coding completion, no more watching deadlines slip because you're stuck processing open ends, and no more explaining to clients why results are delayed. This technology creates a benefit beyond better responses by providing an integrated workflow management to automate more in less time.

Real-Time Quality Control That Actually Works

Traditional manual data quality control happens too late—problems are discovered during post-processing when fieldwork is complete, and nothing can be fixed. QuestionIQ provides quality control that happens in real-time while you can still course-correct and protect project outcomes. The built-in relevancet analysis measures response relevance and creates dynamic survey experiences that adapt based on respondent feedback, automatically clarifying or terminating inaccurate responses automatically.

We use real-time visibility into fieldwork progress to provide immediate alerts for unusual response patterns, geographic clusters showing suspicious behavior, and AI-generated responses that are becoming more common. Our data quality dashboard lets you spot these red flags during fieldwork when you can still course-correct, not three weeks later when you're presenting findings and discovering your data integrity is compromised. This level of control during fieldwork means fewer surprises and more confidence in your final results.

Seamless Integration Means Immediate Impact

Nobody has time to learn new systems or overhaul their workflow, so QuestionIQ integrates directly with Decipher and other major survey platforms through a simple API. The system operates behind the scenes while you maintain complete control of your research process. You set up projects the same way you always have, and QuestionIQ works in the background to complete the full job as instructed. Our experts are ready to customize the connection so the integration requires no disruption to your current workflow or extensive training for your team.

The result is richer qualitative-style data at a quantitative scale with zero post-fieldwork coding delays. Your team can focus on what they do best—analysis and strategic thinking—while the system handles manual work that previously consumed weeks of your schedule. This fundamentally changes how fast you can move from fieldwork to insights delivery, and when your clients are breathing down your neck for results and your next project is already queued up, being first to market with findings wins you the next contract.

Experience QuestionIQ

Ready to stop wasting money on shallow responses? Request a demonstration today to see how our AI-powered platform works with your existing research stack. We'll show you exactly how the system improves respondent interactions, automates coding, and maintains data quality—all while saving time and reducing costs on your next research project.

Let's put QuestionIQ to work on your next project.