Canadians support making the wearing of masks mandatory in public places in their province.

2020-07-23T14:01:46+00:00July 23, 2020|Advertising, Marketing, Methodology|

The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus. July 20, 2020 When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear [...]

Communication is key: But how much is too much?

2020-06-02T08:30:58+00:00June 2, 2020|Business, Information, Marketing, Methodology|

Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]

Weathering COVID-19 – Business Development Strategy During a Difficult Time

2020-05-13T16:52:36+00:00May 13, 2020|Business, Information, Marketing, Methodology, Technology|

I often thought the world would be a much better place if all politicians were, by law, required to have a history degree. The relevant knowledge and trends they could draw from to help shape insights, process and a successful path forward would really serve us all. As researchers, this [...]

Interviewing Hard-to-Reach Respondents During Difficult Times

2020-04-02T10:00:07+00:00April 2, 2020|Business, Marketing, Methodology, Technology|

Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]

Keeping Your Market Research Data Safe and Secure

2020-03-02T15:27:39+00:00March 2, 2020|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors. According to IBM’s 2019 Cost of [...]

Using A Mixed Methodology Approach For Emerging Markets

2020-02-14T13:30:43+00:00February 14, 2020|Business, General, Marketing, Methodology|

Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]

How to Gain a Competitive Edge Using MR

2020-01-28T14:20:09+00:00January 28, 2020|Information, Marketing, Methodology, Technology, Uncategorized|

How to Gain a Competitive Edge Using MR Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge [...]

Top 5 Market Research Predictions for 2020

2020-01-16T12:47:20+00:00January 16, 2020|Advertising, Business, Marketing, Methodology, Uncategorized|

Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, I’ve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]