Soban Ahmed has gone from joining the team directly from Humber College’s Research Analyst program in 2021, to supporting Logit’s largest client.

After building rapport with project managers, Soban now finds himself among their ranks, earning the promotion in 2022.

“I always did my best to try and stand out,” he says, “and do anything to ensure that the study was a success.”

Soban’s main areas of focus are financial, B2B and multicultural studies, and it’s the latter that has him most excited.

“The newcomer aspect of the multicultural research I do is interesting to me,” he says. “It’s important for our clients to figure out what newcomers need in order to settle into Canada, whether that’s financially or even at the grocery store.”

Soban’s interest in the market research industry has only grown since joining Logit. He enjoys the collaborative aspect of the work, and how all departments work in harmony to meet project demands.

“It’s a great feeling when we put our brains together and figure out a solution to give clients what they need, on time and under budget.”

For more on Soban’s work, contact us today.