Remote qualitative research refers to the process of gathering in-depth insights and data from participants who are located in different geographical areas through online platforms.
Behavioural data analytics is the study of consumer behaviour through the data they generate across various touchpoints.
With edge computing, businesses can now process data at the source, which means quicker insights and the ability to act on data as it is generated.
AI-driven insights can be traced back to the late 1990s, when industry trailblazers began exploring the potential of machine learning.
The digital age has brought about unprecedented access to data, allowing businesses to tailor their products and services like never before.
Sustainable market research is no longer a niche concern but a core aspect of business strategies across the globe.
Market research automation uses advanced technology and software to streamline and optimize the market research process.
Instead of focusing solely on products or profits, a customer-centric strategies prioritize customer needs, preferences, and experiences.
Real-time data collection refers to the immediate or near-instantaneous gathering and analysis of data as it is generated.
AI-powered insights leverage machine learning algorithms and natural language processing to analyze vast amounts of data quickly and accurately.