When Agnes Klich was asked to describe The Logit Group, she did not hesitate with her answer. “Logit is a company with a good heart.” The answer comes easy for our Vice President, Project Management, as she witnesses the heart of the company on a daily basis. Agnes began working [...]
We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]
November 26 2020: In light of changes recently made to certain American states’ rules around the criminality of possession of certain hard drugs, we asked Canadians in our recent survey whether they would support or oppose such a change to decriminalize hard drugs north of the border. Support is mixed, [...]
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Election season in our industry is an especially busy period where we find ourselves handling a large volume of time sensitive political projects, primarily through phone or on-line data collection. Typically, the period begins after Labour Day and by the time October rolls around, our dedicated public affairs team is [...]
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]
A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount. September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]
• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft. • Although there is some [...]
Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]