Storyteller Series: Oscar Fernandes shares his insights on international Voice-of-Customer/CSAT projects

2020-11-27T17:41:04+00:00November 27, 2020|Uncategorized|

We're highlighting the expertise of Oscar Fernandes, VP of Sales & Client Services at Logit. Oscar has been with us for six years and carries over 25 years of experience in Market Research. Here are his insights on international Voice-of-Customer/CSAT projects: Depending on the project requirements, while utilizing various methodologies [...]

Canadians express mixed support towards the decriminalization of hard drugs in the Country.

2020-11-27T15:15:55+00:00November 27, 2020|Uncategorized|

November 26 2020: In light of changes recently made to certain American states’ rules around the criminality of possession of certain hard drugs, we asked Canadians in our recent survey whether they would support or oppose such a change to decriminalize hard drugs north of the border. Support is mixed, [...]

Extending Your CATI Reach

2020-11-02T08:30:06+00:00November 2, 2020|Business, General, Information, Marketing, Methodology, Technology|

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

Top 5 Emerging Tech Trends in Market Research

2020-09-08T09:00:52+00:00September 8, 2020|General, Information, Marketing, Methodology, Technology|

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]

There is a strong desire among Canadian residents for an improved level of care in long-term care facilities.

2020-09-02T10:00:15+00:00September 2, 2020|General, Information, Marketing|

A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount.  September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]

In the coming weeks & months Americans are unlikely to undertake activities beyond their job or visiting the dentist.

2020-08-31T13:02:32+00:00August 31, 2020|General, Information, Marketing|

• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft. • Although there is some [...]

Americans are not optimistic that a vaccine for the COVID-19 virus will be available to the public before the end of the year.

2020-08-31T12:55:33+00:00August 31, 2020|General, Information, Marketing|

Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]