The Importance of a Blended Methodology

2021-01-26T22:19:45+00:00November 28, 2019|Information, Marketing, Methodology|

Everyone thinks you need a certain personality to be a market researcher, but you don’t have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigation—and a keen interest in people—can certainly go a long way. Many people can get a [...]

Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]

Top Four Tips for Boosting Sampling Response Rates

2019-09-05T14:13:01+00:00September 5, 2019|Business, Information, Marketing, Methodology, Uncategorized|

It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]

5 Top Ways To Build An Effective Online Research Sample!

2019-08-29T15:33:01+00:00August 29, 2019|Marketing, Methodology, Technology|

So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]

Trust, But Verify: Using Online Panels for B2B Research

2019-08-22T15:27:54+00:00August 22, 2019|Business, Marketing, Methodology, Technology|

Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and you’re able to cast a much wider net to accomplish goals far more quickly. While [...]

Please Welcome Brendan Sammon – Vice President of Client Development

2019-07-31T16:09:29+00:00July 31, 2019|Business, Marketing|

Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]

Tips to Think About When Conducting Multicultural Research

2019-06-19T20:50:34+00:00June 20, 2019|General, Information, Methodology|

According to U.S. Census Bureau reports, America is projected to grow by 75 million people over the next four decades, from about 329 million this year to 404 million in 2060. The category of those identifying themselves as being two or more races is set to be the fastest-growing racial [...]

New Year, New Blog

2019-04-30T14:58:31+00:00January 21, 2019|General, Information|

Welcome, It seems like we just rung in the New Year and now we’re already well into February. While this is normally the time of the year where New Year Resolutions start to taper off and old habits creep back in, we wanted to make sure we keep growing and [...]

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