The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]
The past several months has been a trying and disruptive period, both for our industry and the world. As the curve starts to level, more and more economic areas have begun the process of re-opening, marking both opportunities and challenges for us conducting in-person research. Since March, many of us [...]
Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a project’s progress. Whether it’s programming questions, discoveries during testing, or issues encountered during field, it’s essential to keep clients in the loop so that they can make an informed [...]
I often thought the world would be a much better place if all politicians were, by law, required to have a history degree. The relevant knowledge and trends they could draw from to help shape insights, process and a successful path forward would really serve us all. As researchers, this [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, I’ve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
When asking children ’what do you want to be when you grow up?,’ amongst the replies of doctors, astronauts, princesses and cowboys…I imagine not many said a career in market research, or more specifically market research data collection. Yet here we are, most of us lifelong research professionals spanning many [...]
Everyone thinks you need a certain personality to be a market researcher, but you don’t have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigation—and a keen interest in people—can certainly go a long way. Many people can get a [...]
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]