Paul Izzo: Logit’s Three-Pronged Approach

2022-03-18T20:21:41+00:00January 14, 2021|Health, Marketing|

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]

Aref Munshi on Embracing MRx Technology

2022-03-18T20:23:30+00:00December 9, 2020|Uncategorized|

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]

Are Canadians considering electric vehicles?

2022-02-26T16:10:15+00:00December 3, 2020|Uncategorized|

A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates.  December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric [...]

How To Conduct DIY Research

2022-02-26T16:14:28+00:00September 26, 2019|Methodology, Technology|

Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]

Four Tips for Boosting Sampling Response Rates

2022-02-26T15:43:53+00:00September 5, 2019|Business, Information, Marketing, Methodology, Uncategorized|

It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]