Tag: mrx

Paul Izzo: Logit’s Three-Pronged Approach to Success

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring. 

“In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.” 

Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves the right team, the right clients, and the right tools. It is also the approach that sets Logit apart from its competitors. 

The Team: Setting Ourselves Apart
Paul joined us in early March of 2020, just days before the world went into lockdown. “It was not an ideal onboarding process amidst the pandemic,” he admits. However, Paul found himself connecting with the team immediately from his home base in California.

“Project management is outstanding at Logit,” Paul recognizes. “Taking ownership and having free reign on communication and the autonomy to fully manage a project shows our total level of competency to clients.”

The Clients: Logit Across North America
For Paul, building new relationships with a variety of clients is the goal. His work is always changing, and he is always learning — another secret to keeping market research interesting. 

Alongside Chris Connolly, he is helping to broaden Logit’s presence across the North American marketplace, and this relationship building is top of mind for Paul.

He is leveraged his medical background to develop regulatory and health work for Logit, as well as oversee new and strategic sales and growth initiatives.

That said, Paul does not compromise the quality of Logit’s work for the quantity of work. While he will always listen and try to understand any needs —remaining mindful of the client’s resources for the best possible outcome — he is also adamant about knowing when to say no.

“Sometimes that’s the best service you can do for a client.”

The Tools: Logit’s Arsenal of Products and Services
With a good team in place and great clients to work for, the final piece is having the products and services to bring the two together. 

From current CATI methods to the future of Mobile360 plus a wide array of online offerings, Logit has an unrivaled ability to retrieve high-quality B2C and B2B data, while incorporating mixed-mode and more interactive research.

And much like the evolution of these tools, Paul has expanded his own skill set and offerings, incorporating Logit’s powerful and innovative tools while servicing new and established clients.

Always learning and always growing; as Paul will be the first to tell you, market research is never boring. 

To speak to Paul for your next project, contact us today.

Storyteller Series: Chris Connolly on Supporting Clients’ Needs By Bridging Gaps

For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen.

It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough.

Having built strategic international partnerships and been involved with the execution of hundreds of research projects, Chris knows what it takes to become a champion for both his clients and his colleagues. “I like to connect with other people through respect,” he explains. “You get what you give.”

And Chris has given a lot since joining Logit in May of 2018. Based out of the tech-oriented state of Colorado, he is on top of emerging trends to best serve clients, including bridging gaps by offering clients the best products to achieve their goals.

However, it’s not just Logit that recognizes his contributions; the international market research community has as well. In 2019, he was named as a Director-at-Large of the Southwest Chapter of Insights Association and was recently voted in as Vice President. In this new position, Chris is determined to be involved with giving back to the community, which will include developing educational opportunities and more outreach for students to get better informed in the industry.

But for his day-to-day, Chris continues to offer creative solutions by acting as a liaison between Logit and clients; this helps everyone achieve their needs. “We succeed when we succeed as a team,” Chris acknowledges, noting that it really does take everyone to make a project work. “I lead, but I also listen.”

As a research market firm, Logit are the experts in knowing how to supply information, but ultimately, the client is the one who knows what they need. Chris believes that being client-oriented, allowing their needs to drive the conversation, while he fills in the gaps with Logit tools and his own instincts and ingenuity, makes for a partnership of success.

This needs-driven style of communication allows him to be nimble and reactive, with the ability to steer products and services with the precision of a boat, rather than the generality of a ship.

It’s this agility that makes Logit a leader in the market research space. And it’s people like Chris who continue to build our offerings to support our clients’ needs.

To speak to Chris or anyone at Logit about your next research project, contact us today.

STORYTELLER SERIES: Aref Munshi and Embracing Evolving MRx Technology

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand.

When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place in person, including in-office, in-store and in malls.

This would eventually evolve to include product and home-use testing for consumer goods, as well as face-face medical interviewing. But most of this was still done “offline.”

As technology evolved, it changed the way projects were being conducted. One of his challenges was encouraging some traditional clients to adapt to newer ways of collecting data that was equally meaningful. Some of that included changing from “offline” to “online.”

There have been a number of positive outcomes to relying on tech-driven methodologies. It is more cost-efficient, allows for quicker turnaround, and adds the ability to review results in real-time.

“If you can consistently deliver quality, actionable data,” Aref maintains, “methodological changes shouldn’t matter.”

He recognizes there are some limitations, too. For example, the touch-and-feel aspects of package testing is difficult to replicate online; body language is still important in face-to-face studies. There are also nuances in understanding what active and non-active group participants are saying and doing.

However, despite these missing pieces, Aref is excited to embrace these evolving changes and looks forward to integrating some of these technological advancements to future research.  

Want to learn more about how technology can improve your next study? Contact us to learn more.

How many Canadians are considering purchasing an electric vehicle?

A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates. 

December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric vehicle charging stations. This announcement comes as both BC and Quebec plan to ban the sale of new gas-powered cars and trucks in the coming years (by 2040 and 2035, respectively). In light of this changing context, we sought to understand how interested Canadians are in buying an electric vehicle. 

Four in ten Canadians (41%) are considering a new or used vehicle purchase in the next year (including cars, SUVs and trucks), and of those, over half are considering an electric vehicle. Likelihood of considering an electric vehicle is highest in BC and Ontario, and lowest in the Atlantic Provinces. 

Demographically, Boomers are the least likely to be considering an electric vehicle (34%), compared with Gen Z (65%), Millennials (59%) or Gen X (60%) Canadians. Interest rises with household income, and is also higher among those employed full time or self-employed. 

When told that federal rebates of $5,000 currently exist, and asked if an additional provincial rebate would encourage them to purchase an electric vehicle, it is clear that rebates would have a significant impact on likelihood to consider this type of vehicle.  Indeed, over half of those who were less-than-fully interested in an electric vehicle indicated that rebates would make them more likely to consider one. This rebate ‘boost’ is strongest in Ontario, the Prairie Provinces and BC (60%, 56% and 53%), compared with Quebec or the Atlantic Provinces (47% and 45%). Importantly, the idea of rebates most pique the interest of those who were ‘probably’ considering an electric vehicle (84% of them said they’d be more interested with a rebate), but a significant minority of those who said initially that they were ‘probably not’ considering an electric vehicle are converted to interest by the availability of rebates (40%). Even one-in-ten of those who initially said they were ‘definitely’ not considering an electric vehicle would consider buying electric if rebates were on offer. 

“Interest in electric vehicles is growing, and for good reason,” says Erin Burbidge, Director of Clean Transportation at Clean Foundation. “They are exciting to drive – quiet, smooth and with impressive power. We are seeing more models and options available at a wider range of prices. Even better, over time the costs to run and maintain an electric vehicle are significantly lower than a gas-powered vehicle. And unlike gas-powered cars that produce greenhouse gases and other pollutants that contribute to climate change, smog, and poor air quality, electric vehicles have no tailpipe emissions, making them better for the healthy environments and communities.”   

Results shown are from a survey conducted online November 11 – 13, 2020, with 1,231 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Clean partnered with Narrative Research on the development of questions.  Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied. 

Questions included in this release include the following: 

  • How likely are you to purchase each of the following in the next year? A new or used car; a new or used truck; a new or used SUV?
  • {If likely to buy} As you think about the vehicle you may buy in the next year, are you considering an electric vehicle? 
  • As you may or may not know, the federal government currently offers up to $5,000 in rebates for the purchase of many types of electric vehicles. Knowing this, would having an additional provincial rebate available, alongside the federal rebate, make you more likely to consider purchasing an electric vehicle?

For more information, please contact: 

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca


Alana Milner, Director External Relations, Clean Foundation – 902.420.3474 ext. 114, amilner@clean.ns.ca 


Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.  Follow us on Twitter at @EveryNarrative

A non-profit environmental charity, Clean Foundation (clean.ns.ca), is a trusted and community-based source of information and action on climate change solutions in Atlantic Canada. 

Follow us on Twitter at @CleanFoundation 

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.  Follow us on Twitter at @LogitGroup

Extending Your CATI Reach

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative samples of respondents in the geography of your choice was relatively easy to do.

As we all know, the only thing that remains the same is the consistency of change.  As Americans transitioned to cell phones, and later, internet connected smart phones, the CATI playing field experienced significant changes. Things became a bit more complicated for researchers. Unscrupulous telemarketers inundated consumers and businesses alike with irritating calls day and night resulting in declining response rates. New laws were passed to regulate the use of automated dialers to contact cell phones.  With phone number portability, easy geographic targeting of phone lists via the North American Numbering Plan, was no longer dependable. The task of accurate sampling grew more complicated and costs were on the rise.

Fortunately, internet based respondent panels arrived to help fill the void, providing an inexpensive alternative to telephone survey research. Although cost effective, online panel had limitations too, particularly when targeting a tight geography, a low incidence audience, or an under-represented population. Often in such circumstances, feasibility became an issue.

New technology may provide the answer to this dilemma. New to the scene, platforms such as Logit’s Mobile360 allow SMS-to-web interviewing as an alternative, providing cost effective access to respondents via phone contact lists. Using this approach, cell phone respondents are invited to an online survey via TCPA compliant SMS invitations. This novel approach offers the comparative benefits and flexibility of sampling via random or listed contact numbers.

As an example of the powerful new options an SMS approach brings to the table, Logit’s Mobile360 platform allows for surveys to be deployed in a multimodal context with SMS-to-web fielding in conjunction with live agent CATI and/or internet panel. Quotas can be set and managed by contact method and invitations can be customized according to list information. If panel is being utilized, IP controls will screen out duplicate respondents before they enter the survey.

For B2B projects requiring a high degree of respondent verification, live dialing can be used for prescreening and validation, with a survey link then being delivered real-time. Such an approach can also be used as a method of screening for more involved respondent exercises such as MaxDiff, Conjoint, or Online Bulletin Boards.

As we see, when paired with new interviewing options available via SMS-to-web, CATI interviewing is often the most viable approach to solving your data collection challenges. If you have not yet explored hybrid contact strategies, perhaps it is time to take a deeper look.


Chris Connolly Headshot

Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.

Top 5 Emerging Tech Trends in Market Research

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data.

Emerging tech has spawned new companies, methodologies and ways of collecting and reporting on insights, in turn forcing companies within market research to collectively look at ways to improve their own research practices.

Leveraging technology has made research more economical and has allowed us to expand the scope and magnitude in which insights are collected and analyzed. As a result, the playing field has been levelled with the introduction of DIY tools and other data driven products and services.
The question then becomes, what’s next? Where does research evolve from here and what do we need to do as an industry to be ready for its arrival. In this article we’ll look at the top 5 emerging tech trends that you need to be on the lookout for.

When most of us think of blockchain we think of cryptocurrency, and while it’s been its biggest implementation to date, blockchain presents far more possibilities to the research space then just the option to pay out participants in bitcoin.

Blockchain is about building a secure global trust network that is verifiable through the creation of transactional transparency. Imagine a world in which panelists and data can be verified through blockchain technology, going far beyond a simplistic hashing system.

Although practical usage in MR is quite limited at the moment, larger companies such as IBM and Mastercard are currently implementing blockchain as a practical application to reduce fraud and security risk.

Artificial Intelligence
Out of all of the items on this list, AI has gotten the most traction to date. It feels like almost every MR article and webinar has at least one reference to the subject. From AI based moderators to automated analytics and reporting, almost every aspect of a product lifecycle has received automation in some form or another.

The benefit of using AI is that it leverages the knowledge and data of countless other outcomes while at the same time reducing manual interaction and time spent on a project.

The good news about AI is that it’s becoming cheaper and more intelligent by the day, and with large companies like Tesla and Amazon leading the charge, it’s only a matter of time before automated projects become the norm as opposed to the exception.

Internet of Things
It’s becoming rarer and rarer to find a home that doesn’t include at least one smart product. Almost 70% of US homes now have at least one smart device, and of those, 60% either have at least a second device or would be open to purchasing additional devices.

Smart homes bring smart opportunities and provide additional avenues for both passive and interactive data collection. With it come the challenges and questions of how do we design questionnaires to be used with smart home voice assistants? What are the privacy concerns and restrictions of data monitoring and collection?

It’s hard to imagine, but there may come a time in the future where we no longer have to ask a consumer what they purchased at the grocery store. Their smart fridge will natively share that information with us, providing real time, detailed, accurate information.

Hybrid Methodologies
Methodology used to and still does to an extent play a critical role in how we engage with audiences for the purposes of research. However, as time goes on, the line between methodologies have blurred as audiences have adopted new means of communication.

SMS, social media and voice assistants have replaced land lines, faxes and mail as modern day information conduits. As a result, MR has had to adapt and find ways to utilize these channels to reach modern day consumers.

As we look to the future, the question is going to be how to we further leverage these opportunities and create sustainable products and services that incorporate these channels.

Non-MR Trends
The last MR trend is not an MR trend at all yet. It’s being utilized in another industry that has absolutely nothing to do with market research. It’s important now more so than ever to keep a watchful eye on other industries, looking for new ideas and inspiration that will serve as the innovation for creating the next wave of MR tech trends.

About Steve

Portrait of Steve Male VP Business Development at the Logit Group

Steve has over 10 years of market research experience having held roles in project management, field services and client facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision makers.

Things to Think About When Conducting DIY Research

Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools now available should mean a lack of money and experience is no longer an excuse for even the smallest company to not conduct market research.

Across this industry, DIY (i.e. do it yourself) research tools are accessible, widespread, and sometimes even free! From designing a survey for your customers to programs for data report visualizations, there are automated programs online for you to use. However, as with any DIY project, there is still a number of things you need to think about when conducting your own market research.

Quick Results

With the right DIY tools, you don’t need to hire a research company or wait several months for results. Online research platforms mean the various tools and resources are at your fingertips—all you require is a bit of patience, time, and effort to create your own research. Thankfully, there are loads of different examples to help you to get started.


Further, many organisations who work in the DIY research space are now moving into a SaaS (i.e. software as a service) type of model. This means they can offer their services and tools at cost-effective prices and speed.

Some things are ready for you already
Many survey tools now provide ready-made templates for different industries and scenarios, as well as automated reporting; they can also offer preselected panels for which you can pay online. All these companies have also invested a lot of money into the user experience, so it is simple and easy to conduct your own research in one place.

It can be cheaper (sometimes)
Did you notice the “sometimes” in brackets above? This qualifier is because you do have to take your time with DIY research, and you also have to think about what you really want to understand from your target audience. Without this patience or nuance, you could end up rushing the process and ultimately needing to spend more money to fix the issues you caused.


When organizations or individuals know what they would like to understand, DIY market research can actually provide plenty of opportunities to be creative at a low price. The question is: Do you truly know what you’re looking for?

Being a step in front of your competitors
Not conducting proper market research is one of the main reasons why so many start-ups fail in their first five years. This is because they haven’t bothered to truly understand the audience to whom they wish to sell. Of course, the fact that not everyone conducts market research can be an advantage for you. To be honest, even thinking about conducting market research puts you a step forward of your competitors who don’t.

The information and insights you can gain from conducting your own market research will help you more even more steps ahead of your competition, if you frame your approach correctly. It’s the difference between a company that conducts market research to understand consumer thoughts and opinions… and a company that just goes off on a hunch or a rough idea.

More and more vendor partnerships are now being brokered in the DIY space, and the possibilities continue to be exciting as services and tools evolve.

For small companies (or even larger ones with limited budgets), it is important to remember that just because many tools are now automated, you need not rush through the process to find your answer. In fact, it actually means you need to take the same amount of time as you would have done if there was no automation—the speed will come in to play when you are collecting the data and then finding out the results that matter to you.

However, despite all the possibilities associated with DIY research, it should still ultimately be viewed as a complement to traditional full-service research. DIY is a great starting point and offers all the advantages mentioned above, but make sure you do not lose sight of your ultimate goal in exchange for using DIY methods.

About Jake

Jake-Pryszlak_avatar_1546770824-400x400  Jake Pryszlak, commonly known as the Research Geek, is a 3-time award-winning market researcher, blogger and speaker. He’s a current Forbes columnist who is active across a plethora of social media channels. His aim is to share his market research knowledge with others in the industry. You can find his blog and social media channels here.

Getting the Best Out of Your Customer Satisfaction Program

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric.

Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, and from brick-and-mortar to multi-channel. Throughout these changes, the basics behind a customer satisfaction program have remained essential—gather data to help a client turn opinions into actionable learnings and insight.

At Logit, we collect data in different ways, depending on the client’s customer database or research requirements. We offer the capabilities to execute different methodologies to reach different customer audiences, including phone interviews, online surveys, onsite interviews, and mail surveys.

When considering customer satisfaction surveys, you first have to think about the customer journey and put yourselves in their shoes. For example, how would you like to receive a survey? When would you like to complete a survey?


The telephone interview has always been an in-demand service from clients who have contact lists. Nevertheless, we see declining participation rates. Fewer people want to take part in comparison to a number of years ago.

On the other hand, online surveys are rapidly gaining momentum. Depending on the survey length, this methodology can be relatively quick and error-free for the client and the participants. It’s similar when thinking about onsite interviews—we always recommend the survey length be no longer than five minutes. These types of interviews are great for clients who may not have a customer list, or for clients who want to understand the opinions of consumers who may not actually purchase a product from the store.

Depending on your data collection instrument (i.e. phone or on-site), it is always important to think carefully about the identity of the client and the values of the brand. At Logit Group, we ensure all interviewers are trained to represent the brand well.

Making it work
Once you have decided on your methodology, you still need to ensure that it is actionable for your customer satisfaction program.

Connect the dots
Consumer responses and their data must be connected to the specific transaction, if one was made. This means each function of the business can receive specific feedback.

Ask yourself: Are you being clear?
When I look at reports, I always think: “Is this data actionable, and is it written in language that easily understood?”

Data and reporting should be clear and simple to understand. Many clients actually provide real-time shared customer experience information to their internal staff because experiences can change from day to day, month to month, or season to season.

Pause for reflection
A customer satisfaction program should not be left alone for years but reviewed every six to 12 months to ensure it is generating ROI and actionability across the entire organization. You need to ask your internal stakeholders what they think of the tools and the dashboards offered. Their feedback allows you to make effective changes to your approach, making certain it is always relevant to the current state of business.

Things to think about…
Almost all organizations have a customer satisfaction program. From my experience, no two are the same and the ideal approach will be unique to each company and its stakeholders, both internal and external.

Once the CSAT program is in place, the data is used to help evolve your products or services, you still need to ensure your customers understand what is being changed and why. Again: Never forget the customer journey. They are taking time out of their day to help you, so if you have altered something because of their feedback, then you need to make sure you not only tell them what actions have taken place because of their opinions and close the loop, but also thank them for their participation and feedback.


About Oscar

Oscar Fernandes serves as the VP of Sales & Client Services at Logit. For over 25 years he has helped his clients execute successful CSAT programs, both online and over the phone.

Top Four Tips for Boosting Sampling Response Rates

It might sound obvious, but your sample is the most important part of your market research project.

Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond to long questionnaires. If they don’t enjoy the experience or gain any benefit, then why should they bother participating?

Businesses rely on customer data to guide their decision making and provide a sense of direction when making a change in terms of a product enhancement, service overview, or even a new product range. Therefore, reduced response rates ultimately mean less insight or fewer data-driven outcomes.

How can you help your participants enjoy the experience of giving you feedback?


1. Treat people the way you would want to be treated

It is important to ensure your research invitations and reminders clearly outline what you are asking. This may include information on why you are conducting the research, incentives on offer (e.g. gift cards), and an explanation why their feedback will be so valuable.

You should try to personalize communication to an individual as far as possible with the resources you have available. For example, most email marketing tools allow you to directly customize how you address emails to individuals rather than impersonal form letters.

Far too often, researchers leave participant communication to the bottom of their list of priorities. I think this is totally wrong. Ask yourself whether you would complete a particular survey if you yourself received the email you’re about to send.


2. Go mobile

So many people in the industry mention the use of mobile surveys that it must get boring to always read about it! Still, the reason we all say it so much is because we still continually find surveys that have not been mobile-optimized and are not responsive to being answered on a phone or tablet. It can be challenging to get participants to complete a survey while they are watching TV, and an even bigger task to convince them to answer your questions when they are hard to read on a cellphone screen.

We know a high proportion of individuals are “second-screen watchers,” which means they may be watching TV while also texting on their phone. By making a survey mobile-optimized, you increase the likelihood of someone completing it as a second-screen experience instead of never bothering to take part.


3. Never be boring

Can you remember the last time you wanted to complete a survey that consisted of 40 questions? I can’t… and I am sure your participants feel the same way.

Neither researcher nor participant benefits from excessively lengthy and tedious questioning in either qual or quant research. When survey participants are bored, they are more likely to flip through the survey questions, rush and give false answers just to complete it. Having a seemingly endless list of questions also increases the likelihood of dropouts throughout the survey, negatively affecting your representative sample.

You should be developing short and lean surveys that take participants less than five minutes to complete. This can give you the essential information you require while also increasing the likelihood of a large sample size because of the short length.


4. Don’t sit on your feedback

After completing a quantitative survey that has a sample size of 1,000+, the worst thing you could do is just ignore all that feedback and not act on any of the new intelligence.

Participants want to feel valued—not just from a gift or reward point of view, but also emotionally. They want to know whether or not their feedback has truly helped, and they really want to see what you, as a brand, will do with the insight and opinions they shared. Offering participants feedback allows them to see the true value of completing a survey or a piece of research for you. It means they will be far more likely to take five or 10 minutes of their own time to complete something for you again.



By making surveys short, sharp and to the point, you give participants less work to do and your business still gains valuable data and information. The four tips outlined in this article are only a handful of ways to boost response rates. However, implementing even one of these suggestions will help improve the research experience for your participants. Happy and rewarded participants mean quality data outcomes for you that can lead to data-driven decision making.

About Jake

Jake-Pryszlak_avatar_1546770824-400x400 Jake Pryszlak, commonly known as the Research Geek, is a 3-time award-winning market researcher, blogger and speaker. He’s a current Forbes columnist who is active across a plethora of social media channels. His aim is to share his market research knowledge with others in the industry. You can find his blog and social media channels here.