As Vice President of Sales & Business Development, Paul Izzo’s job is never boring. “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.” Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]
For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]
Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref began his career in 1989, his work included both qualitative and quantitative research. The majority of this research took place [...]
A significant number of Canadians are considering purchasing an electric vehicle in the next year, a number which would be boosted by the availability of provincial and federal rebates. December 3, 2020: The Federal Government’s recent fiscal update committed to spend $150 million over three years to build new electric [...]
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]
When asking children ’what do you want to be when you grow up?,’ amongst the replies of doctors, astronauts, princesses and cowboys…I imagine not many said a career in market research, or more specifically market research data collection. Yet here we are, most of us lifelong research professionals spanning many [...]
Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]