So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]
Using Chatbots for Your Market Research Are you familiar with chatbots? The basic concept is a computer program designed to have actual, realistic conversations with people over the internet. The technology can be so realistic that you may have chatted with one while using a website and not even realized [...]