Canadian Holiday Travel Plans 2025: Why Most Canadians Are Staying Close to Home
Most Canadians are planning a calm, close-to-home holiday season in 2025, with local travel far outweighing domestic and international trips.
Holiday Celebrations in Canada: How and When Canadians Decorate for December
Our nationwide survey shows that most Canadians are embracing holiday celebrations this December, with strong participation across traditions and decorating habits.
Why a Third of Canadians Have Never Participated in Movember-Despite Knowing Exactly What It Is
Our survey shows that while most Canadians know Movember well, many still don’t participate because they aren’t sure how to get involved.
OBBs, AI, and Emotion: Going Deep Without Doing Harm
As AI enters online qualitative research, it can amplify both insight and emotional strain, reminding researchers to balance depth with care.
Strategies for Creating an Effective Focus Group Discussion Guide
An online focus group discussion guide isn't just a document – it's the foundation of your entire qualitative research strategy.