The Return of In-Office and In-Home Research
In-office and in-home qualitative research is very important to our industry and should always be considered where appropriate.
Understanding Online Panels for Effective Market Research
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Understanding Focus Groups and Bulletin Boards for Effective Market Research
Learn how focus groups and bulletin boards can help you gather valuable insights for effective market research.
The Pros and Cons of Do-It-Yourself Market Research
Discover the advantages and disadvantages of do-it-yourself market research and how The Logit Group can help you achieve your research goals with our holistic approach.
The Genuine Impact of Artificial Intelligence in Marketing Research
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
The Ultimate Guide to Choosing the Right Survey Panel Provider
Are you looking for a reliable and efficient survey panel provider to help you with your market research needs?
How ResTech is Transforming Market Research
ResTech, short for Research Technology, is a rapidly growing field that's transforming the way market research is conducted.
The Importance of Brand Tracking Studies for Your Business Growth
Brand tracking studies are a type of market research that helps businesses measure and track their brand awareness and customer loyalty.
Logit Congratulates 2022-23 BIPOC Scholarship Winners
The Logit Group is thrilled to announce the recipients of the 2022-2023 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program.
How to Find High-Quality Market Research Near You
In today's ever-changing business landscape, having a clear understanding of your target audience and market is essential.