Canadians Divided Over Government’s Stance on Israel-Hamas
In a national survey, 56% of Canadians agree with the federal government's stance on Israel-Hamas on October 8th, 2023.
Precision Profiling: The Art of Leveraging Proxy Qualifications for Enhanced Online Targeting
While traditional targeting methods are widely known, there's a less explored avenue that can significantly elevate the effectiveness of your research: proxy targeting with parallel qualifications.
Majority of Canadians are supportive of a person’s right to choose a safe and legal abortion
In a recent joint study with Narrative Research, 80% of Canadians support a person's right to choose a safe and legal abortion in Canada.
Mixed-Mode Data Collection for Government and Academia
Not only can mixed-mode improve response rates and geographic coverage, it can also provide a more comprehensive understanding of the research topic.
The Return of In-Office and In-Home Research
In-office and in-home qualitative research is very important to our industry and should always be considered where appropriate.
Understanding Online Panels for Effective Market Research
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Understanding Focus Groups and Bulletin Boards for Effective Market Research
Learn how focus groups and bulletin boards can help you gather valuable insights for effective market research.
The Pros and Cons of Do-It-Yourself Market Research
Discover the advantages and disadvantages of do-it-yourself market research and how The Logit Group can help you achieve your research goals with our holistic approach.
The Genuine Impact of Artificial Intelligence in Marketing Research
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
How ResTech is Transforming Market Research
ResTech, short for Research Technology, is a rapidly growing field that's transforming the way market research is conducted.