Using Online Panels for B2B Research
Learn how Online Panels for B2B Research can improve cost efficiency, data quality, and security with trusted partners and pre-screening.
Brendan Sammon: VP of Client Development
Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]
Understanding the Benefits of IHUT
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]
Bridging the Gap: Combining Quantitative and Qualitative Research for Deeper Insight
When undertaking a research project, the first question people often ask is whether to conduct quantitative or qualitative research.
Using Chatbots for Your Market Research
Clever use of chatbots on a website can be critical for brands looking to establish real, genuine connections with consumers through technology.
Tips About Conducting Multicultural Research
According to U.S. Census Bureau reports, America is projected to grow by 75 million people over the next four decades, from about 329 million this year to 404 million in 2060. The category of those identifying themselves as being two or more races is set to be the fastest-growing racial [...]
Tackling the Online Voter Authentication Issue
When it comes to low turnouts for elections, the ability to vote online is consistently mentioned as one of the best ways to improve response rates—theoretically, it’s so easy that anyone can do it quickly and without hassle. Online voting can also mean better verification for both voters and auditors. [...]
Personalized Marketing With Voter Profiling
If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? It’s something I’ve wondered about—this capability of presenting me with the right thing at the [...]
New Partnership Announcement from Logit Group
The Logit Group is proud to announce a new working partnership with Jake Pryszlak commonly known as The Research Geek. The aim of this partnership is to produce valued long-form content for the Market Research and Data Collection industries including blogs, articles, interviews, and more. About Jake Jake is active across [...]
The Importance of Inclusive Design When Creating Surveys
The rise of inclusive design across a number of industries can only be described as a good thing. After all, most companies want their products to be able to be used by as many target consumers as possible. Inclusive design is defined by the Inclusive Design Institute as “design that [...]