Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and youâre able to cast a much wider net to accomplish goals far more quickly. While [...]
Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North Americaâs largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If youâre not familiar with this method, itâs a really cost-effective way to test your product with real people [...]
The Logit Group is proud to announce a new working partnership with Jake Pryszlak commonly known as The Research Geek. The aim of this partnership is to produce valued long-form content for the Market Research and Data Collection industries including blogs, articles, interviews, and more. About Jake Jake is active across [...]