Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]
So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
Learn how Online Panels for B2B Research can improve cost efficiency, data quality, and security with trusted partners and pre-screening.
Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North Americaâs largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If youâre not familiar with this method, itâs a really cost-effective way to test your product with real people [...]
When it comes to low turnouts for elections, the ability to vote online is consistently mentioned as one of the best ways to improve response ratesâtheoretically, itâs so easy that anyone can do it quickly and without hassle. Online voting can also mean better verification for both voters and auditors. [...]
If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? Itâs something Iâve wondered aboutâthis capability of presenting me with the right thing at the [...]
The Logit Group is proud to announce a new working partnership with Jake Pryszlak commonly known as The Research Geek. The aim of this partnership is to produce valued long-form content for the Market Research and Data Collection industries including blogs, articles, interviews, and more. About Jake Jake is active across [...]