Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, Iâve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
When asking children âwhat do you want to be when you grow up?,â amongst the replies of doctors, astronauts, princesses and cowboysâŠI imagine not many said a career in market research, or more specifically market research data collection. Yet here we are, most of us lifelong research professionals spanning many [...]
Everyone thinks you need a certain personality to be a market researcher, but you donât have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigationâand a keen interest in peopleâcan certainly go a long way. Many people can get a [...]
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]
In the last decade, there have been significant changes to how researchers define âcustomer satisfaction,â as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participantsâ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]
So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and youâre able to cast a much wider net to accomplish goals far more quickly. While [...]
Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North Americaâs largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]