Using Chatbots for Your Market Research
Clever use of chatbots on a website can be critical for brands looking to establish real, genuine connections with consumers through technology.
Tips About Conducting Multicultural Research
According to U.S. Census Bureau reports, America is projected to grow by 75 million people over the next four decades, from about 329 million this year to 404 million in 2060. The category of those identifying themselves as being two or more races is set to be the fastest-growing racial [...]
Tackling the Online Voter Authentication Issue
When it comes to low turnouts for elections, the ability to vote online is consistently mentioned as one of the best ways to improve response ratesâtheoretically, itâs so easy that anyone can do it quickly and without hassle. Online voting can also mean better verification for both voters and auditors. [...]
Personalized Marketing With Voter Profiling
If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? Itâs something Iâve wondered aboutâthis capability of presenting me with the right thing at the [...]
The Importance of Inclusive Design When Creating Surveys
The rise of inclusive design across a number of industries can only be described as a good thing. After all, most companies want their products to be able to be used by as many target consumers as possible. Inclusive design is defined by the Inclusive Design Institute as âdesign that [...]
Market Research Undoubtedly Benefits From the Use of Artificial Intelligence
There is an excellent chance that most people encounter artificial intelligence in the course of their everyday activities. When what appears to be a customer service representative offers assistance to someone perusing a website, thatâs artificial intelligence. The information in a personâs news feed is curated by artificial intelligence; at [...]