Trust, But Verify: Using Online Panels for B2B Research

2019-08-22T15:27:54+00:00August 22, 2019|Business, Marketing, Methodology, Technology|

Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and you’re able to cast a much wider net to accomplish goals far more quickly. While [...]