qualitativeresearch Archives

Understanding the Benefits of IHUT

Steve Male2022-02-26T16:21:32+00:00July 25, 2019|Business, Marketing, Methodology, Technology|

For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]

Combine Quantitative and Qualitative research?

Steve Male2022-02-26T15:58:58+00:00July 18, 2019|Information, Marketing, Methodology|

When undertaking a research project, the first question people often ask is whether to conduct quantitative or qualitative research. However, both of these methodologies actually complement each other! In other words, while it can be useful to think of them as single approaches, there are also times when you should [...]