February 2019 | The Logit Group

The Importance of Inclusive Design When Creating Surveys

The rise of inclusive design across a number of industries can only be described as a good thing. After all, most companies want their products to be able to be used by as many target consumers as possible. Inclusive design is defined by the Inclusive Design Institute as “design that [...]

Move over, millennials; it’s Gen Z’s time

Generation Z, more popularly known as Gen Z, is about to do something few are sufficiently prepared for: in 2019, Gen Z will surpass millennials to become the most populous generation across the globe, comprising approximately 32% of the population. This will require a fundamental shift in marketers’ attitudes regarding [...]