Soban Ahmed: Helping Clients Help NewcomersÂ
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logitâs largest client.
Big Picture: Researching Immigrant Markets
One of the key benefits of researching immigrant markets is that it allows businesses to gain insight into the unique needs and preferences of these communities.
Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons.