Jay Thordarson

VP, Research Services

Jay is an accomplished market research professional with extensive experience in global qualitative and face-to-face research. Jay has a broad range of subject matter expertise, including healthcare, B2B and consumer research.

Recent Articles From Jay

Faster, Smarter, More Human: How AI Is Changing Fieldwork

If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.