Case Study
K-12 Educators & Administrators Survey on Education Technology
A leading education technology research partner engaged Logit to execute a targeted brand tracking program among K-12 educators and district decision-makers across the United States.
The Challenge
Reach and recruit a highly targeted audience of K-12 educators and district decision-makers while maintaining district-size quotas and strict respondent qualification requirements.
The Details
988 completed interviews across U.S. teachers and administrators, including superintendents, principals, curriculum leaders, and other education technology decision-makers.
The Methodology
Online quantitative research supported by multiple recruitment channels, controlled fieldwork pacing, audience screening, district-size quota management, and rigorous quality controls.
The Challenge
A research partner required access to a highly targeted audience of K-12 educators and district decision-makers across the United States for Wave 5 of an ongoing education technology brand tracker. The study required recruitment of both classroom teachers and senior education administrators while maintaining district size quotas and ensuring respondents were current or prospective users of curriculum and instruction solutions.
The Details
- 988 completed interviews
- U.S.-based K-12 teachers and administrators
- District size balancing across small and large districts
- Education technology users and purchase influencers
- 16-minute average survey length
- 92% incidence rate achieved
The Methodology
Logit managed the study through the Zamplia platform, recruiting both teacher and administrator audiences with carefully managed quota controls. Sampling was paced throughout fieldwork to ensure balanced representation across district sizes and respondent types. The program leveraged multiple recruitment channels to achieve nearly 1,000 qualified completes while maintaining strict audience specifications.
Objectives
- Measure awareness and usage of curriculum and instruction solutions
- Track education technology brand performance over time
- Gather insights from both classroom educators and decision-makers
- Ensure balanced representation across district sizes
- Support strategic planning for education technology providers
Methodology
- Online quantitative survey
- U.S.-based educators and administrators
- Teacher and administrator audience splits
- District size quota management
- Respondent qualification and validation
- Controlled fieldwork pacing
Sample Composition
Teachers
- N=497 completes
- Current K-12 classroom educators
- Users or prospective users of curriculum solutions
Administrators
- N=491 completes
- Superintendents
- Principals
- Chief Academic Officers
- Curriculum Leaders
- Assistant Superintendents
Total Sample
- N=988 completed interviews
Recruitment Approach
Logit utilized its education audience recruitment ecosystem combined with proprietary quality controls and multiple panel partnerships to identify qualified educators and district administrators. Respondents were screened for current professional responsibilities and technology usage requirements, ensuring a highly targeted and relevant audience.
Execution Excellence
Despite complex audience specifications and quota requirements, Logit successfully delivered 988 qualified completes over a short field period while maintaining audience quality and district-size balances. Through disciplined quota management and a multi-source recruitment strategy, the study achieved a strong 92% incidence rate and delivered robust representation across both educator and administrator populations.