Expanded role will advance company-wide innovation, Logit’s AI practice and new client-focused solutions.
Toronto, ON — Sept 30 — The Logit Group is pleased to announce the promotion of Steve Male to Chief Innovation Officer (CIO), underscoring the growing importance of innovation to the company’s operations, client services and future growth.
In this expanded role, Male will lead Logit’s company-wide innovation strategy, including new product and service development, internal process improvement and the continued advancement of its artificial intelligence (AI) practice. He will also continue to lead Zamplia, Logit’s technology-driven sampling and insights division.
Male has served as Executive Vice President of Innovation & Strategic Partnerships since November 2023. Since joining Logit through its acquisition of Cido Research, he has played a central role in developing Zamplia, establishing Logit’s AI practice and building strategic relationships with research and technology providers.
“Steve has helped make innovation a practical and increasingly important part of how Logit operates,” said Sam Pisani, Founder and Managing Partner of The Logit Group. “His promotion recognizes both his accomplishments and the larger role innovation will play in our future—from making our processes better, faster and more efficient to developing solutions that deliver meaningful value to our clients.”
As CIO, Male will work across Logit’s operational, technology, data-quality and client-service teams to identify emerging needs and turn promising ideas into scalable solutions. He will also advance Logit’s portfolio of proprietary innovations, including Calibr8, QuestionIQ, Survey Lifecycle Automation (SLA) and Votified.
“Steve has a strong ability to see where our industry is heading and translate that insight into practical solutions,” said Anthony Molinaro, Partner at The Logit Group. “He understands that innovation must improve how our people work and how our clients succeed. That combination of strategic vision and disciplined execution makes him the right person to lead this mandate.”
A central part of that mandate will be helping Logit’s clients level the playing field. By investing in technology, AI, automation and specialized expertise, Logit can give clients access to advanced research capabilities without requiring them to build and maintain those resources independently.
“The most valuable innovations solve real problems,” said Male. “Our focus will be on technologies that improve quality, increase efficiency and help our teams and clients work more effectively. I am excited to continue building on the progress we have made across Logit and Zamplia.”
The promotion follows Logit’s recognition as GreenBook’s #1 Most Innovative Field Services Provider for 2025 and its sixth consecutive appearance on the GRIT Top 50 Most Innovative Companies list.
About The Logit Group
The Logit Group is a global market research execution company providing online, telephone, qualitative and in-person research services to B2B and consumer audiences. Through its experienced teams, proprietary technologies and Zamplia sampling platform, Logit helps organizations execute complex research programs efficiently, securely and at scale.
Media Contact
Sam Pisani
Founder and Managing Partner
The Logit Group
sam.pisani@logitgroup.com
416-236-4770 ext. 223