Inside Mission Control: Keeping Studies on Track When Life Gets Messy
Qualitative research methods rarely go to plan. See how Logit's Mission Control keeps studies on track when fieldwork gets messy.
Canadians Watching the Winter Olympics: Who’s Tuning In and How They’re Viewing
Canadians watching the Winter Olympics are favouring ice hockey, tuning in primarily via cable TV, and showing clear generational differences in how they follow the Games.
Canadians Reducing Screen Time: Who’s Cutting Back and Why
More than one-third of Canadians are reducing screen time, driven largely by younger adults seeking better health, balance, and offline connection.
Project Management: The Driving Force Behind Successful Research
Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes.
Canadians Concerned About Scams as Fraud Touches Every Demographic
Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region.
All Politics is Local, Still
Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment.
Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
5 Ways to Make Surveys Fun Again and Why that Creates Better Data Quality
Fun survey questions drive better engagement, richer responses, and more reliable data, making them essential for high-quality research outcomes.
The Disconnect: Why Half of Canadians Have No Connection to Veterans
The Logit Group’s latest survey finds that almost half of Canadians lack any personal connection to veterans, revealing why Remembrance Day often feels more symbolic than personal.
Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes
Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.