Steve Male, Author at The Logit Group

About Steve Male

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality. A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

Canadians Reducing Screen Time: Who’s Cutting Back and Why

More than one-third of Canadians are reducing screen time, driven largely by younger adults seeking better health, balance, and offline connection.

Project Management: The Driving Force Behind Successful Research

Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes.

Canadians Concerned About Scams as Fraud Touches Every Demographic

Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region.

All Politics is Local, Still

Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment.

5 Ways to Make Surveys Fun Again and Why that Creates Better Data Quality

Fun survey questions drive better engagement, richer responses, and more reliable data, making them essential for high-quality research outcomes.

The Disconnect: Why Half of Canadians Have No Connection to Veterans

The Logit Group’s latest survey finds that almost half of Canadians lack any personal connection to veterans, revealing why Remembrance Day often feels more symbolic than personal.

Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes

Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.