Faster, Smarter, More Human: How AI Is Changing Fieldwork
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
Managing Brand Tracking in a World of Sample Quality Concerns
Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.
How Canadian Attitudes Toward American Products Are Shifting
As the trade dispute between Canada and the U.S. continues, Canadian attitudes toward American products are showing signs of long-term change.
AI Usage Demographics in America: Who’s Left Behind?
Our latest joint poll with Hudson Pacific highlights key trends in AI usage demographics in America, revealing sharp divides by age, race, and education.
What Are the Top U.S. Economic Priorities in 2025?
In our latest Hudson Pacific–Logit Group Poll, we asked Americans to go beyond broad headlines and rank the top U.S. economic priorities using a MaxDiff tradeoff exercise.
What Are the Top Canadian BBQ Food Preferences This Summer?
With summer heating up across the country, we asked Canadians to share their top BBQ food picks—and the results reveal some clear favorites.
Financial Concerns in Canada 2025: Food Affordability and Retirement Top the List
Our joint study with Narrative Research reveals rising financial concerns in Canada in 2025, with food and retirement savings topping the list.
How The Logit Group Uses AI for Smarter Surveys that Save Time and Money
Discover how The Logit Group's QuestionIQ uses AI to transform survey responses into meaningful conversations while saving time and money on data collection.
Are Canadian Views on Economic Leadership Shifting?
As Canada prepares to finalize a new trade and security agreement with the United States, our latest survey sheds light on Canadian views on economic leadership.
Evolving With the Electorate: How Political Research Must Keep Pace with Change
In our work with academic institutions, policy think tanks, and public affairs teams, one thing has become clear: traditional political research methodologies are being stress-tested by the speed of public opinion.