Political Sentiment and Media Trust: A Comprehensive Survey Analysis
In the era of information overload, the relationship between political sentiment and media trust has become increasingly complex and pivotal.
Understanding Consumer Receptivity to Advertising on OTT Devices
In the rapidly evolving landscape of digital advertising, Over-The-Top (OTT) devices have emerged as a powerful channel for reaching consumers.
The Open Garden Paradigm in the Evolution of Data Management
In the ever-evolving landscape of data management, the concept of the Open Garden Paradigm is gaining prominence, particularly in the realm of first-party data.
How to Leverage First-party Data
In today's digital landscape, where consumers are constantly bombarded with marketing messages, building and maintaining strong relationships between consumers and brands is more crucial than ever.
The Logit Group Voted Most Innovative Field Services Provider in the 2023 GRIT Top 50 List
The Logit Group proudly announces they have been named the #1 Most Innovative Field Services Provider in the 2023 Greenbook Industry Trends (GRIT) Top 50 list.
The Logit Group Names Steve Male as Executive Vice President of Innovation & Strategic Partnerships
The Logit Group, a leading global provider of innovative market research solutions, proudly announces the appointment of Steve Male to the new role of Executive Vice President of Innovation & Strategic Partnerships.
Precision Profiling: The Art of Leveraging Proxy Qualifications for Enhanced Online Targeting
While traditional targeting methods are widely known, there's a less explored avenue that can significantly elevate the effectiveness of your research: proxy targeting with parallel qualifications.
Mixed-Mode Data Collection for Government and Academia
Not only can mixed-mode improve response rates and geographic coverage, it can also provide a more comprehensive understanding of the research topic.
The Return of In-Office and In-Home Research
In-office and in-home qualitative research is very important to our industry and should always be considered where appropriate.
Understanding Online Panels for Effective Market Research
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.