While traditional targeting methods are widely known, there's a less explored avenue that can significantly elevate the effectiveness of your research: proxy targeting with parallel qualifications.
Not only can mixed-mode improve response rates and geographic coverage, it can also provide a more comprehensive understanding of the research topic.
In-office and in-home qualitative research is very important to our industry and should always be considered where appropriate.
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Learn how focus groups and bulletin boards can help you gather valuable insights for effective market research.
Discover the advantages and disadvantages of do-it-yourself market research and how The Logit Group can help you achieve your research goals with our holistic approach.
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
Are you looking for a reliable and efficient survey panel provider to help you with your market research needs?
ResTech, short for Research Technology, is a rapidly growing field that's transforming the way market research is conducted.
Brand tracking studies are a type of market research that helps businesses measure and track their brand awareness and customer loyalty.