Canadians are Optimistic About 2024
A majority of Canadians are optimistic about 2024 personally, though fewer are hopeful about the state of the world more generally.
Augmented Reality and Physiometric Data: Enhancing Product Research Strategies
In the ever-evolving landscape of technology and consumer expectations, businesses are constantly seeking innovative ways to enhance their product research strategies.
Political Sentiment and Media Trust: A Comprehensive Survey Analysis
In the era of information overload, the relationship between political sentiment and media trust has become increasingly complex and pivotal.
Exploring the Depths of Research and Project Management
As an alumnus of Humber College's Research Analyst Postgraduate Program, it was a nostalgic experience to reconnect with the academic roots that shaped my journey into the world of research and project management.
Understanding Consumer Receptivity to Advertising on OTT Devices
In the rapidly evolving landscape of digital advertising, Over-The-Top (OTT) devices have emerged as a powerful channel for reaching consumers.
Canadians are Experiencing Stress to a Greater Extent Than a Year Ago
This year has clearly proven to be a stressful one for many residents of Canada, with 40% saying that their personal level of stress is greater than it was a year ago.
The Open Garden Paradigm in the Evolution of Data Management
In the ever-evolving landscape of data management, the concept of the Open Garden Paradigm is gaining prominence, particularly in the realm of first-party data.
How to Leverage First-party Data
In today's digital landscape, where consumers are constantly bombarded with marketing messages, building and maintaining strong relationships between consumers and brands is more crucial than ever.
Canadian Interest in Non-alcoholic Beverages Remains Strong
Consistent with previous results, a strong minority of Canadians have already purchased or consumed non-alcoholic drinks, or are interested in trying out this type of beverage.
The Logit Group Voted Most Innovative Field Services Provider in the 2023 GRIT Top 50 List
The Logit Group proudly announces they have been named the #1 Most Innovative Field Services Provider in the 2023 Greenbook Industry Trends (GRIT) Top 50 list.