Financial Concerns in Canada 2025: Food Affordability and Retirement Top the List
Our joint study with Narrative Research reveals rising financial concerns in Canada in 2025, with food and retirement savings topping the list.
How The Logit Group Uses AI for Smarter Surveys that Save Time and Money
Discover how The Logit Group's QuestionIQ uses AI to transform survey responses into meaningful conversations while saving time and money on data collection.
Are Canadian Views on Economic Leadership Shifting?
As Canada prepares to finalize a new trade and security agreement with the United States, our latest survey sheds light on Canadian views on economic leadership.
Evolving With the Electorate: How Political Research Must Keep Pace with Change
In our work with academic institutions, policy think tanks, and public affairs teams, one thing has become clear: traditional political research methodologies are being stress-tested by the speed of public opinion.
What Is the Most Iconic Canadian Brand?
With Canada Day quickly approaching, we wanted to understand which brands Canadians deem to be Canadian, and what influences whether or not a brand is considered Canadian.
Online Focus Groups: Best Practices from 5 Leading Experts
Get deeper insights from online focus groups with strategic pre-session prep, virtual moderation techniques, and advanced analysis methods.
The Logit Group Launches Calibr8
The Logit Group is pleased to announce the official launch of Calibr8, a next-generation data quality and fraud detection system designed to address the growing complexity of online research integrity.
What Universities Are Teaching Us About Research That Drives Change
Whether you're studying political attitudes ahead of an election or measuring how public policies affect behavior and well-being, one thing stays constant: the need for data you can trust.
Are Spam Calls and Texts on the Rise?
Many Canadians feel that spam calls and texts are on the rise, and a majority place the responsibility to limit spam calls and texts at the foot of telecom providers.
Rebuilding Trust: 4 Industry Leaders Tackle Data Quality Crisis
The recent $10 million market research fraud case sent shockwaves through our industry as companies look to data to drive decisions.