Jake Pryszlak

About Jake Pryszlak

Jake Pryszlak, commonly known as the Research Geek, is a 3-time award-winning market researcher, blogger and speaker. He’s a current Forbes columnist who is active across a plethora of social media channels. His aim is to share his market research knowledge with others in the industry.

The Importance of a Blended Methodology

Jake Pryszlak explores how blended methodology combines qualitative and quantitative research for robust insights and improved data triangulation.

Bridging the Gap: Combining Quantitative and Qualitative Research for Deeper Insight

When undertaking a research project, the first question people often ask is whether to conduct quantitative or qualitative research.