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  • Canadian Halloween Habits 2025

Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes

Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.

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  • Canadians Show Strong Willingness to Pay More for Canadian Products

Canadians Show Strong Willingness to Pay More for Canadian Products

Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.

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  • How Radical Honesty Turns Disaster Into Partnership

Behind the Client Call: How Radical Honesty Turns Disaster Into Partnership

Radical honesty in client communication builds trust, turns crises into collaboration, and defines lasting professional partnerships.

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  • Beyond DIY Market Research: Getting Professional Support

Beyond DIY Market Research: Getting Professional Support

Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.

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  • Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday

Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday

Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.

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  • How Canadians Manage and Protect Their Online Logins

How Canadians Manage and Protect Their Online Logins

Over one-third of Canadians rely on one of the least secure ways to store online passwords.

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  • Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Behind every polished deliverable lies a journey that is rarely as clean as the final result.

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  • Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights

Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights

Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving.

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  • Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research

Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research

We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.

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  • Faster, Smarter, More Human: How AI Is Changing Fieldwork

Faster, Smarter, More Human: How AI Is Changing Fieldwork

If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.

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