Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research
We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.
Faster, Smarter, More Human: How AI Is Changing Fieldwork
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
3 B2B Market Research Secrets to Maximize Survey Results
When your next project deadline is too close for comfort and stakeholders expect actionable insights that drive real business decisions, the quality of your B2B market research can make or break your success.
Managing Brand Tracking in a World of Sample Quality Concerns
Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.
How Canadian Attitudes Toward American Products Are Shifting
As the trade dispute between Canada and the U.S. continues, Canadian attitudes toward American products are showing signs of long-term change.
AI Usage Demographics in America: Who’s Left Behind?
Our latest joint poll with Hudson Pacific highlights key trends in AI usage demographics in America, revealing sharp divides by age, race, and education.
What Are the Top U.S. Economic Priorities in 2025?
In our latest Hudson Pacific–Logit Group Poll, we asked Americans to go beyond broad headlines and rank the top U.S. economic priorities using a MaxDiff tradeoff exercise.
What Are the Top Canadian BBQ Food Preferences This Summer?
With summer heating up across the country, we asked Canadians to share their top BBQ food picks—and the results reveal some clear favorites.
Financial Concerns in Canada 2025: Food Affordability and Retirement Top the List
Our joint study with Narrative Research reveals rising financial concerns in Canada in 2025, with food and retirement savings topping the list.
How The Logit Group Uses AI for Smarter Surveys that Save Time and Money
Discover how The Logit Group's QuestionIQ uses AI to transform survey responses into meaningful conversations while saving time and money on data collection.