OBBs, AI, and Emotion: Going Deep Without Doing Harm
As AI enters online qualitative research, it can amplify both insight and emotional strain, reminding researchers to balance depth with care.
The Disconnect: Why Half of Canadians Have No Connection to Veterans
The Logit Group’s latest survey finds that almost half of Canadians lack any personal connection to veterans, revealing why Remembrance Day often feels more symbolic than personal.
Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes
Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.
Canadians Show Strong Willingness to Pay More for Canadian Products
Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.
Behind the Client Call: How Radical Honesty Turns Disaster Into Partnership
Radical honesty in client communication builds trust, turns crises into collaboration, and defines lasting professional partnerships.
Beyond DIY Market Research: Getting Professional Support
Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.
Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday
Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.
How Canadians Manage and Protect Their Online Logins
Over one-third of Canadians rely on one of the least secure ways to store online passwords.
Inside Mission Control: Keeping Studies on Track When Life Gets Messy
Behind every polished deliverable lies a journey that is rarely as clean as the final result.
Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights
Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving.