Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.
Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.
Radical honesty in client communication builds trust, turns crises into collaboration, and defines lasting professional partnerships.
Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.
Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.
Over one-third of Canadians rely on one of the least secure ways to store online passwords.
Behind every polished deliverable lies a journey that is rarely as clean as the final result.
Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving.
We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.