Buy Canadian Sentiment Grows as More Canadians Avoid U.S. Products
New data shows strong buy Canadian sentiment, with many Canadians actively avoiding U.S. goods and seeking locally made products.
What Is the Most Important Election Issue for Canadians?
As the election campaign continues, Canadians increasingly see the cost of living as the predominant issue, followed by the US trade war.
3 Mixed Methods Research Designs that Drive Results
Discover how mixing research methodologies can improve respondent engagement, uncover deeper insights, and drive better business decisions.
Rising Stress Levels Are Threatening Canada’s Reputation for Politeness
This study explores whether rising stress and social changes are eroding Canada’s reputation for politeness in public and online spaces.
American Views of Artificial Intelligence
We’re pleased to share the findings about artificial intelligence from the first Hudson Pacific–Logit Group Poll, a new effort to understand how Americans are navigating these turbulent times.
4 Consumer Behavior Trends Changing the Difficulty of Market Research
Shifting consumer behavior trends are reshaping market research, from privacy concerns to micro-moment decision-making.
Cost of Living and U.S. Trade War Top Concerns for Canadian Voters in 2025 Election
Our latest survey reveals that Canadian voters in 2025 prioritize cost of living and the U.S. trade war over party loyalty.
The Power of SMS as a Leading Market Research Tool for Political Polling
Discover how SMS transforms political polling through innovative data collection methods and improved response rates.
Are Labels on Canadian Products Clear to Consumers?
A majority of Canadians are seeking out Canadian products, but clear definitions are needed to help guide purchases.
How Canadians Watch Movies: Theatre Attendance, Preferences, and Pet Peeves
As movie award season kicks off, we wanted to hear from Canadians about their theatre-going habits and movie-watching preferences.