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  • Canadian AI Adoption: How Everyday Users Are Quietly Leading a Digital Revolution

Canadian AI Adoption: How Everyday Users Are Quietly Leading a Digital Revolution

Our latest deep-dive research into Canadian AI adoption shatters every assumption you might have about who’s using artificial intelligence and how they’re integrating it into their daily lives.

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  • Beyond DIY Market Research: Getting Professional Support

Beyond DIY Market Research: Getting Professional Support

Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.

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  • Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday

Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday

Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.

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  • How Canadians Manage and Protect Their Online Logins

How Canadians Manage and Protect Their Online Logins

Over one-third of Canadians rely on one of the least secure ways to store online passwords.

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  • Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Behind every polished deliverable lies a journey that is rarely as clean as the final result.

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  • Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights

Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights

Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving.

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  • Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research

Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research

We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.

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  • Faster, Smarter, More Human: How AI Is Changing Fieldwork

Faster, Smarter, More Human: How AI Is Changing Fieldwork

If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.

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  • 3 B2B Market Research Secrets to Maximize Survey Results

3 B2B Market Research Secrets to Maximize Survey Results

When your next project deadline is too close for comfort and stakeholders expect actionable insights that drive real business decisions, the quality of your B2B market research can make or break your success.

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  • Managing Brand Tracking in a World of Sample Quality Concerns

Managing Brand Tracking in a World of Sample Quality Concerns

Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.

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