Are Spam Calls and Texts on the Rise?
Many Canadians feel that spam calls and texts are on the rise, and a majority place the responsibility to limit spam calls and texts at the foot of telecom providers.
Rebuilding Trust: 4 Industry Leaders Tackle Data Quality Crisis
The recent $10 million market research fraud case sent shockwaves through our industry as companies look to data to drive decisions.
Goldilocks and the Three Translators
Learn three approaches to global research and why cultural expertise makes the difference in research quality.
American Attitudes on Energy Investment
Our latest joint study with Hudson Pacific reveals evolving American attitudes on energy investment, highlighting growing support for renewables, nuclear, and federal action.
Buy Canadian Sentiment Grows as More Canadians Avoid U.S. Products
New data shows strong buy Canadian sentiment, with many Canadians actively avoiding U.S. goods and seeking locally made products.
What Is the Most Important Election Issue for Canadians?
As the election campaign continues, Canadians increasingly see the cost of living as the predominant issue, followed by the US trade war.
3 Mixed Methods Research Designs that Drive Results
Discover how mixing research methodologies can improve respondent engagement, uncover deeper insights, and drive better business decisions.
Rising Stress Levels Are Threatening Canada’s Reputation for Politeness
This study explores whether rising stress and social changes are eroding Canada’s reputation for politeness in public and online spaces.
American Views of Artificial Intelligence
We’re pleased to share the findings about artificial intelligence from the first Hudson Pacific–Logit Group Poll, a new effort to understand how Americans are navigating these turbulent times.
4 Consumer Behavior Trends Changing the Difficulty of Market Research
Shifting consumer behavior trends are reshaping market research, from privacy concerns to micro-moment decision-making.