More Canadians plan on shopping Black Friday/Cyber Monday
Two thirds of Canadians are planning on shopping Black Friday/Cyber Monday deals this year, up from just half a year ago.
The Economy Dominates as a Key Issue for Canadians
The economy and related cost of living issues are clearly top of mind for Canadians.
One in Four Canadians Believe Ghosts are Real
We found that one in four Canadians (27%) believe ghosts are real while 44% think they are a myth, and 30% have yet to make up their mind.
Canadians Divided Over Government’s Stance on Israel-Hamas
In a national survey, 56% of Canadians agree with the federal government's stance on Israel-Hamas on October 8th, 2023.
Precision Profiling: The Art of Leveraging Proxy Qualifications for Enhanced Online Targeting
While traditional targeting methods are widely known, there's a less explored avenue that can significantly elevate the effectiveness of your research: proxy targeting with parallel qualifications.
Majority of Canadians are supportive of a personâs right to choose a safe and legal abortion
In a recent joint study with Narrative Research, 80% of Canadians support a person's right to choose a safe and legal abortion in Canada.
Mixed-Mode Data Collection for Government and Academia
Not only can mixed-mode improve response rates and geographic coverage, it can also provide a more comprehensive understanding of the research topic.
The Return of In-Office and In-Home Research
In-office and in-home qualitative research is very important to our industry and should always be considered where appropriate.
Understanding Online Panels for Effective Market Research
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Understanding Focus Groups and Bulletin Boards for Effective Market Research
Learn how focus groups and bulletin boards can help you gather valuable insights for effective market research.