The Open Garden Paradigm in the Evolution of Data Management
In the ever-evolving landscape of data management, the concept of the Open Garden Paradigm is gaining prominence, particularly in the realm of first-party data.
How to Leverage First-party Data
In today's digital landscape, where consumers are constantly bombarded with marketing messages, building and maintaining strong relationships between consumers and brands is more crucial than ever.
Canadian Interest in Non-alcoholic Beverages Remains Strong
Consistent with previous results, a strong minority of Canadians have already purchased or consumed non-alcoholic drinks, or are interested in trying out this type of beverage.
The Logit Group Voted Most Innovative Field Services Provider in the 2023 GRIT Top 50 List
The Logit Group proudly announces they have been named the #1 Most Innovative Field Services Provider in the 2023 Greenbook Industry Trends (GRIT) Top 50 list.
The Logit Group Names Steve Male as Executive Vice President of Innovation & Strategic Partnerships
The Logit Group, a leading global provider of innovative market research solutions, proudly announces the appointment of Steve Male to the new role of Executive Vice President of Innovation & Strategic Partnerships.
More Canadians plan on shopping Black Friday/Cyber Monday
Two thirds of Canadians are planning on shopping Black Friday/Cyber Monday deals this year, up from just half a year ago.
The Economy Dominates as a Key Issue for Canadians
The economy and related cost of living issues are clearly top of mind for Canadians.
One in Four Canadians Believe Ghosts are Real
We found that one in four Canadians (27%) believe ghosts are real while 44% think they are a myth, and 30% have yet to make up their mind.
Canadians Divided Over Government’s Stance on Israel-Hamas
In a national survey, 56% of Canadians agree with the federal government's stance on Israel-Hamas on October 8th, 2023.
Precision Profiling: The Art of Leveraging Proxy Qualifications for Enhanced Online Targeting
While traditional targeting methods are widely known, there's a less explored avenue that can significantly elevate the effectiveness of your research: proxy targeting with parallel qualifications.