Majority of Canadians Are Washing Their Bed Sheets Once Every Two Weeks or More
The majority of Canadians are washing their bed sheets once every two weeks or more often, with bathroom towels being washed much more frequently.
How Social Listening is Shaping Authentic Brand Voices
Social listening isn’t just about catching trending hashtags or customer mentions; it’s about diving deeper into online conversations and unearthing the unspoken.
The Role of Brand Authenticity in Building Stronger Campaigns
Brand authenticity is not just about being true to your company’s mission; it’s about connecting with people on an emotional level.
How Predictive Analytics Can Drive Growth and Insights
Predictive analytics uses historical information combined with statistical algorithms and machine learning techniques to forecast future outcomes.
The Power of Behavioural Segmentation: Strategies for Smarter Marketing
Behavioural segmentation allows businesses to go beyond the surface and look at patterns like buying habits, brand loyalty, and usage frequency.
How to Optimize Your Marketing Strategy for Voice Search
Voice Search Optimization (VSO) refers to the process of adapting your content to make it more likely to appear in voice search results.
Why Your Brand Needs an Omnichannel Strategy to Survive and Thrive
An omnichannel strategy is the integration of various communication channels—digital and physical—to provide a unified customer experience.
How to Create a Content Marketing Strategy That Drives Results
Creating an effective content marketing strategy requires careful planning, constant learning, and a keen understanding of your audience.
Canadians Favour Kamala Harris over Donald Trump
Our results reveal that half of Canadians would prefer to see Kamala Harris as the next President of the United States, ahead of Donald Trump.
Majority of Canadians Agree on Tipping at Restaurants
When asked at which businesses it's appropriate to be asked for a tip, the majority of Canadians agree on tipping at restaurants and salons.