Calibr8 – A Layered, Scientific Approach to Data Quality in Market Research
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Holiday Celebrations in Canada

Holiday Celebrations in Canada: How and When Canadians Decorate for December

By Steve Male | December 2, 2025

Our nationwide survey shows that most Canadians are embracing holiday celebrations this December, with strong participation across traditions and decorating habits.

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Why a Third of Canadians Have Never Participated in Movember-Despite Knowing Exactly What It Is

Why a Third of Canadians Have Never Participated in Movember-Despite Knowing Exactly What It Is

By Steve Male | November 26, 2025

Our survey shows that while most Canadians know Movember well, many still don’t participate because they aren’t sure how to get involved.

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OBBs, AI, and Emotion: Going Deep Without Doing Harm

OBBs, AI, and Emotion: Going Deep Without Doing Harm

By Steve Male | November 12, 2025

As AI enters online qualitative research, it can amplify both insight and emotional strain, reminding researchers to balance depth with care.

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