Case Study
Global Poll
By Jay Thordarson
Overview
Measures the attitudes and behaviors of people worldwide, evaluating aspects such as democracy, freedom of expression, income, trust, and country-specific issues.
Tenure
It has been conducted four times a year for over 15 years.
Audience
The target audience is individuals aged 18 and older.
Metrics
Length
The median length of the survey across all countries was 12 minutes.
N Size
The overall n size of all markets was approximately 25,000 completes, averaging 1,000 completes per country.
Incidence
Overall IR for all markets was 40%.
Translations
The survey has been translated into 20 languages.
Markets
Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Thailand, Turkey, United Arab Emirates, United Kingdom, United States.
Methodology
Online
Panelists were invited to complete the survey through online invitations, which were sent via email, an offer wall invite, or both. They were targeted based on pre-profiled criteria, including age, gender, region, and any banking information they may have provided.
Jay Thordarson
VP, Research Services
Jay is an accomplished market research professional with extensive experience in global quantitative, qualitative and face-to-face research.