Extending Your CATI Reach

2020-11-02T08:30:06+00:00November 2, 2020|Business, General, Information, Marketing, Methodology, Technology|

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

Canadians’ Preference In The Us Presidential Election

2020-10-23T17:39:52+00:00October 23, 2020|Business, Information, Media|

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]

The Importance of Validating Online Voter Respondents

2020-10-07T14:30:07+00:00October 7, 2020|Business, Information, Media, Methodology, Technology|

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]

There is strong opposition to opening the Canada-U.S. border within the next month, with the exception of Quebec where opinions are mixed.

2020-09-14T13:11:59+00:00September 14, 2020|Business, General, Information|

Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada. September 11, 2020 OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH There is strong opposition [...]

Canadian residents are moderately satisfied with governments’ response to the COVID-19 crisis, satisfaction is higher at the provincial level than at the federal level.

2020-09-11T13:23:22+00:00September 11, 2020|Business, General, Information, Marketing, Technology|

With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]

Top 5 Emerging Tech Trends in Market Research

2020-09-08T09:00:52+00:00September 8, 2020|General, Information, Marketing, Methodology, Technology|

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]

There is a strong desire among Canadian residents for an improved level of care in long-term care facilities.

2020-09-02T10:00:15+00:00September 2, 2020|General, Information, Marketing|

A systemic review of long-term care facilities, notably in terms of management and level of staffing, is considered paramount.  September 2, 2020 With many long-term care facilities across the Country having been severely impacted by COVID-19, Canadian residents were asked to what extent attention needs to be afforded to this [...]

The pandemic has given many Americans the opportunity to enjoy more quality time with family, cook, bake & relax more than usual.

2020-08-31T13:06:30+00:00August 31, 2020|General, Information, Marketing|

August 31, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time. With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a [...]

Americans are not optimistic that a vaccine for the COVID-19 virus will be available to the public before the end of the year.

2020-08-31T12:55:33+00:00August 31, 2020|General, Information, Marketing|

Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]