Re-shaping our face-to-face protocols
The past several months has been a trying and disruptive period, both for our industry and the world.
Tech trends we’re following for 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Marwo Nour: Humber College BIPOC Scholarship
We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]
Victor Lindo: Enthusiasm and Curiosity
If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]
Tech Trends We’re Following For 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
Extending Your CATI Reach
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Canadians’ Preference In The US Election
Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]
Validating Online Voter Respondents
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
Opposition to opening the Canada-U.S. border
Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada. September 11, 2020 OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH There is strong opposition [...]