How to Find the Quality Sweet Spot in Online Research
In an era dominated by digital information, online research has become an indispensable tool for individuals, businesses, and academics alike.
Discover Logit’s Online Survey Research Capabilities
Our online survey research panels are developed for researchers by researchers and we understand the importance of profiling, segmentation and representative sample.
Tech Trends We’re Following For 2021
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
Extending Your CATI Reach
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
Validating Online Voter Respondents
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
CATI IN 2019: Battling Declining Response Rates
The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]
5 Top Ways To Build An Effective Online Research Sample!
So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]
Using Online Panels for B2B Research
Learn how Online Panels for B2B Research can improve cost efficiency, data quality, and security with trusted partners and pre-screening.
Understanding the Benefits of IHUT
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]
Tackling the Online Voter Authentication Issue
When it comes to low turnouts for elections, the ability to vote online is consistently mentioned as one of the best ways to improve response rates—theoretically, it’s so easy that anyone can do it quickly and without hassle. Online voting can also mean better verification for both voters and auditors. [...]