Jay Thordarson

VP, Research Services

Jay is an accomplished market research professional with extensive experience in global qualitative and face-to-face research. Jay has a broad range of subject matter expertise, including healthcare, B2B and consumer research.

Jay Thordarson

Recent Articles From Jay

The Same Regulars

The Same Regulars

Respondent overlap is quietly eroding the exclusivity of market research, making it essential to know who has already participated in similar studies.

Read More >

The One Question Every Research Vendor Hopes You Won't Ask

The One Question Every Research Vendor Hopes You Won’t Ask

As AI accelerates research, respondent quality has become the defining factor between insights that drive confident decisions and reports that only appear trustworthy.

Read More >

The Jump Before the Jump

The Jump Before the Jump

Research quality is built long before the final presentation, making the invisible work behind every study the foundation for confident business decisions.

Read More >

Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Qualitative research methods rarely go to plan. See how Logit's Mission Control keeps studies on track when fieldwork gets messy.

Read More >

Project Management: The Driving Force Behind Successful Research

Project Management: The Driving Force Behind Successful Research

Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes.

Read More >

Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork

Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork

If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.

Read More >