Jay Thordarson

VP, Research Services

Jay is an accomplished market research professional with extensive experience in global qualitative and face-to-face research. Jay has a broad range of subject matter expertise, including healthcare, B2B and consumer research.

Recent Articles From Jay

Inside Mission Control: Keeping Studies on Track When Life Gets Messy

Behind every polished deliverable lies a journey that is rarely as clean as the final result.

Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research

We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.

Faster, Smarter, More Human: How AI Is Changing Fieldwork

If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.