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The Logit Group, and its restech sister company Zamplia, are excited to announce a strategic partnership with DM2, led by market research veteran Chuck Miller. This collaboration is poised to set new standards in data quality and integrity, offering enhanced services to both Logit and Zamplia’s current and prospective clients.

Chuck Miller will serve as Logit and Zamplia’s senior data quality advisor, bringing his extensive experience and deep expertise to spearhead initiatives that will ensure the highest standards of data accuracy and reliability. Spanning over 20 years, Chuck’s extensive background includes building a consumer insights panel for AOL and developing quality programs for industry giants like Lucid and Research Defender. As a key player in the Insights Association and Samplecon data quality initiatives, Chuck is the perfect guide for our journey towards unparalleled data quality.

The partnership will integrate a range of DM2’s proprietary methodologies within The Logit Group’s existing AI suite of tools, QuestionIQ, to establish a leading data quality platform. These methodologies will focus on:

Enhanced Data Collection and Analysis

By incorporating DM2’s advanced algorithms, The Logit Group aims to substantially refine its survey instruments and sample designs. The technology facilitates real-time monitoring of traffic by source, enabling instant comparisons with established norms. This ongoing comparative and threshold analysis is designed to ensure consistency in sample quality across various waves and quickly identify any data integrity issues at the source.

Optimized Supplier Integration

Guided by Chuck Miller’s expertise, The Logit Group will enhance its current supplier management processes. This strategic approach will involve assessing and blending suppliers to further improve data quality. By refining supplier integration, the company will further enhance the already high quality and reliability of the insights it delivers.

This unified approach is designed to deliver the highest standard of reliable data, helping clients achieve more consistent results and avoid inadvertent biases in research outcomes.

“Teaming up with DM2 and Chuck Miller marks a pivotal advancement in our commitment to lead the market in data quality and integrity,” said Sam Pisani, Managing Partner at The Logit Group. “This partnership will revolutionize how our clients engage with their data, promoting better, more insightful business decisions.”

Chuck Miller also commented, “Joining forces with The Logit Group presents an exciting opportunity to push the boundaries of what we can achieve in market research. Our combined expertise will ensure that Logit and Zamplia’s clients have access to top-tier data quality tools, setting new benchmarks in the industry.”

For more information about The Logit Group and its services, please visit www.logitgroup.com and www.zamplia.com. Details on DM2 can be found at www.dm2corp.com.