Are You Asking Your Sample Providers the Right Questions?

Sample quality is not just about removing bad completes at the end of a project. It starts with understanding where respondents come from, how they are validated, what quality checks are in place, and what signals should be monitored while fielding.

Download our guide, Questions Researchers Should Ask Their Sample Providers About Data Quality, for a practical framework research teams can use to evaluate sample partners, identify risks earlier, and improve confidence in their data.

Inside the guide, you’ll learn what to ask about:

• Traffic sources and recruitment methods
• Panelist validation and verification
• Ongoing respondent quality checks
• Profiling depth and targeting reliability
• Recontacts and qualitative follow-up options
• In-field warning signs like speeding, incoherent open ends, unusual timing patterns, and nonsensical responses
• Respondent feedback questions that can improve transparency

Clean-looking data is not always credible data. Asking better questions upfront helps researchers make better decisions before, during, and after fielding.

Complete the form to access the full guide: