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Extending Your CATI Reach

Chris Suppa2020-11-02T08:30:06+00:00November 2, 2020|Business, General, Information, Marketing, Methodology, Technology|

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

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Unmasking Qualitative Interviewing

Chris Suppa2022-11-30T18:17:33+00:00October 15, 2020|Business, Marketing, Media, Methodology, Technology|

The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]

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