Soban Ahmed: Helping Clients Help NewcomersÂ
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logitâs largest client.
Big Picture: Researching Immigrant Markets
One of the key benefits of researching immigrant markets is that it allows businesses to gain insight into the unique needs and preferences of these communities.
Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons.
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Groupâs data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logitâs data service is just one part of Humayunâs job. Along with [...]
Things to Know About Multicultural Research
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
Tips About Conducting Multicultural Research
According to U.S. Census Bureau reports, America is projected to grow by 75 million people over the next four decades, from about 329 million this year to 404 million in 2060. The category of those identifying themselves as being two or more races is set to be the fastest-growing racial [...]