Soban Ahmed: Helping clients help newcomers 

2023-01-26T16:01:52+00:00January 25, 2023|Marketing|

Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logit’s largest client. After building rapport with project managers, Soban now finds himself among their ranks, earning the promotion in 2022. “I always did my best to try and stand out,” [...]

Big Picture: Researching Immigrant Markets

2023-01-19T16:57:59+00:00January 19, 2023|Marketing|

Immigrants bring a diverse range of skills, experiences, and cultural backgrounds to a country, and understanding their needs and preferences is essential for businesses looking to expand their customer base and generate new sources of revenue. One of the key benefits of researching immigrant markets is that it allows businesses [...]

Diversity and Inclusion in Sample Sets

2023-01-10T16:54:38+00:00January 10, 2023|Marketing|

Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons. In this article, we will explore the importance of ensuring diversity and inclusion in these sample sets and how it can impact the accuracy and effectiveness of your market research. [...]