Interviewing Hard-to-Reach Respondents During Difficult Times

2020-04-02T10:00:07+00:00April 2, 2020|Business, Marketing, Methodology, Technology|

Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]

The Importance of a Blended Methodology

2021-01-26T22:19:45+00:00November 28, 2019|Information, Marketing, Methodology|

Everyone thinks you need a certain personality to be a market researcher, but you don’t have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigation—and a keen interest in people—can certainly go a long way. Many people can get a [...]

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