Steve Male Appointed Executive VP of Innovation

The Logit Group, a leading global provider of innovative market research solutions, proudly announces the appointment of Steve Male to the new role of Executive Vice President of Innovation & Strategic Partnerships.

Steve’s elevation to this crucial position underscores Logit’s unwavering commitment to fostering innovation, excellence and value for service within the industry. Since joining Logit seven years ago, through the acquisition of Cido Research where he was Director of Online Services and Marketing, he has made invaluable contributions to Logit’s product development and growth strategy. Steve’s unparalleled expertise in marketing, client relations, business development, and strategic innovation has led to successful executions of expansion plans in areas of service as well as geographic reach.

His pioneering initiatives have significantly shaped Logit’s trajectory, notably including the development of Zamplia, the Company’s programmatic sampling platform, and the establishment of an AI practice, further cementing Logit’s status as a front-runner in cutting-edge research methodologies and technologies.

Joining the Executive Leadership team, Steve’s promotion signals Logit’s dedication to advancing innovative strategies across a diverse range of research methodologies and technologies. His visionary leadership promises to enhance value for existing clients while positioning Logit for substantial growth in new global client acquisition.

Sam Pisani, Managing Partner of The Logit Group, expressed excitement, stating, “The establishment of this role at the leadership team level, and appointing Steve to fill it, epitomizes our commitment to recognizing and nurturing talent and fostering a culture of entrepreneurship and innovation at Logit. His accomplishments reflect our ongoing pursuit of excellence.”

For media inquiries or further information, please contact:

Sam Pisani
Managing Partner, The Logit Group
sam.pisani@logitgroup.com