September 2024 | The Logit Group

The Role of Brand Authenticity in Building Stronger Campaigns

Brand authenticity is not just about being true to your company’s mission; it’s about connecting with people on an emotional level.

Predictive analytics uses historical information combined with statistical algorithms and machine learning techniques to forecast future outcomes.

Behavioural segmentation allows businesses to go beyond the surface and look at patterns like buying habits, brand loyalty, and usage frequency.

Voice Search Optimization (VSO) refers to the process of adapting your content to make it more likely to appear in voice search results.

An omnichannel strategy is the integration of various communication channels—digital and physical—to provide a unified customer experience.

Creating an effective content marketing strategy requires careful planning, constant learning, and a keen understanding of your audience.

Our results reveal that half of Canadians would prefer to see Kamala Harris as the next President of the United States, ahead of Donald Trump.

When asked at which businesses it's appropriate to be asked for a tip, the majority of Canadians agree on tipping at restaurants and salons.

Logit proudly announces the launch of Votified 2.0, a groundbreaking real-time registered voter verification tool for online panel surveys.

Brand equity is not just about financial metrics but also the emotional ties, trust, and recognition your brand commands.